Analytics isn’t about collecting data. It’s about collecting the right data and using it to find actionable insights.
Your customers can find and engage with your website via a number of channels - social media, organic search, email, pay-per-click, paid social, referrals, direct traffic - and using web analytics to track that activity is key to understanding which channels are driving real growth for your business.
It’s absolutely vital that you know how your website is being engaged with. Rather than a series of disconnected and disparate tools capturing separate aspects of your website’s data, you need to have a holistic solution that can provide an end-to-end view.
Having accurate, end-to-end reporting visibility is key to developing an effective marketing strategy. If you know how your visitors arrive on your website, what they engage with and your top-performing pages, you can tailor your content, streamline your marketing efforts and focus on the channels that drive conversions and business.
THE ADVANCED ANALYTICS TOOLS AND EXPERT INSIGHT OF A DIGITAL ANALYTICS AGENCY CAN HELP
At BFO, we understand just how important data is to your marketing strategy - and as such, we provide a full analytics consulting strategy, that includes advanced web analytics tools and website audits to understand how your entire website is performing.
As a Google Analytics Certified Partner, we offer a complete set of tools and platforms, including the Google Analytics 360 Suite. Our analytics audits allow us to evaluate your data accuracy, find new opportunities, and provide clear picture of when a contact first visits your website all the way through to the point of conversion.
We can drill down into user behaviour on your website and advise you on what to change/improve to generate more visitor interest and ultimately, more visitors!
BFO’s marketing analytics services help to consolidate your data across marketing channels to provide a single marketing view and help you to develop data-driven insights to help drive your campaigns forward.
Also, as an international team of digital analytics experts, we can work across multi-region projects, helping you to develop and deliver multilingual campaigns that work.
STOP REPORTING FOR THE SAKE OF REPORTING AND GAIN ACTIONABLE INSIGHTS
With BFO’s marketing analytics services you have complete visibility over your website’s performance, as well as how visitors are interacting with your website. BFO’s marketing analytics services enable you to turn your website data into actionable insight for your marketing strategy.
With the right web analytics setup, you can quickly understand how your target audience engage with your website - from how they arrive and the pages they look at, to what are the most popular paths to conversion.
Take the guesswork out of your activities and develop a deeper and more meaningful relationship with your customers by leveraging data to understand just what it is they are looking for on your website.
If you want to find out how BFO’s Marketing Analytics services can help your business, get in touch with us here.