In the last few years, buyer behaviour has changed.
Gone are the days where a business’ sales team was the sole source of information on a product or service. In the era of Google and the Internet, your prospects can find the information they need by going online and will engage with your business when they are ready
In diagnosing their business pain, your prospects will read content - blogs, eBooks, case studies, articles and others - to understand their problem, and assess your solutions to understand whether or not your products and/or services can help.
Your prospects have little time for unsolicited marketing efforts; they will conduct research in their own time and want to find answers to their problems online.
To reach the modern prospect, you need Inbound Marketing.
ATTRACT -> CONVERT -> CLOSE -> DELIGHT
At BFO, we develop comprehensive, data-driven Inbound campaigns that help you to get noticed online, attract interested parties and generate sales leads for your business. Our Inbound experts can help you with content creation, search engine optimisation, social media management, landing pages, analytics, web page creation, and much, much more.
Once on your website, we utilise your website data to understand how your visitors interact with your website, using that information to create landing pages and forms designed to convert website visitors into leads for your business. We then monitor your landing pages and optimise them further based on data to ensure you stand the best chance of converting website visitors.
Finally, we will conduct email marketing campaigns to nurture your leads over time, using workflows and automation to ensure the right content is delivered to the right prospect at the right time.
Users from your ideal audience want to find you, and our Inbound Marketing services and consultancy will make sure that they do. We will work together with you to produce educational and informative content that attracts your target audience to your website - and our team of international experts can develop multilingual campaigns that span across multiple regions.
Looking for advice on how to manage and prioritise your leads? Download our guide on achieving lead management success.
CHANGE YOUR APPROACH TO MARKETING
To actually engage with your prospects and convert them into qualified leads for your business, you need to change your approach to marketing and invest in Inbound. Your prospects are looking for answers to their questions and products and services that can help solve their business pain.
High-quality content, calls-to-action and landing pages will help to maximise your business’ conversion rate, and an ongoing lead nurturing strategy will ensure you nurture leads until they are ready to engage with your business’ sales team!