In order to generate leads for your business, your website needs to appear when your target audience is looking for the products and services you provide.
A search engine optimisation (SEO) strategy is, of course, key - helping you to drive organic traffic to your website - but it can take weeks or even months for pages to rank well enough to deliver the impact you need.
If you need to generate qualified leads for your business in the short term or need an alternative method to further support your lead generation activity, paid media campaigns are certainly worth considering.
PAID MEDIA IS THE QUICKEST ROUTE TO A BRAND’S TARGET AUDIENCE
PPC is a targeted advertising method which can get your products, services and website in front of the people most interested in what your business provides at their time of need.
With PPC advertising, you only pay a fee each time one of your ads is clicked. It’s essentially a way of buying visits to your website, providing you with instant results.
Setting up a PPC campaign is relatively straightforward, but developing an effective PPC campaign takes time - and a lot goes into it to ensure you are not wasting budget on irrelevant visits. You need to understand your target audience, select the right keywords, organise those keywords into campaigns and ad groups, set up PPC landing pages optimised for conversions and much more.
It’s an effective strategy - but only if done right!
GROW YOUR LEAD FUNNEL WITH A DATA-DRIVEN PPC STRATEGY
At BFO, we provide comprehensive PPC management services and consulting to help businesses like yours develop online advertising strategies that don’t just raise brand awareness, but deliver qualified leads and customers.
We appreciate that the ever-changing paid media landscape poses a big challenge for even the savviest PPC expert, which is why we combine analytical tools with data-driven strategy and creativity to help you succeed.
Our campaigns go beyond just clicks and conversions - we look at the most profitable placements for ads from mobile to desktop, in video or in app, and produce compelling ad content that searchers can’t help but click.
We bring you closer to your target audience by using analytics to understand what it engages with - both online and offline - and work together with you to develop a comprehensive PPC strategy that delivers measurable results for your business.
THE BENEFITS OF OUR PPC MANAGEMENT SERVICES
PPC takes the guesswork out of advertising and allows your target audience to find you when they are looking for the products and services that you provide - wherever, whenever.
It’s a flexible and measurable strategy that delivers immediate business results. Most PPC platforms allow you to go as broad or granular as you like, so if you have a clear picture of your exact target audience or buyer, you can place your ads directly in front of them when they are searching online.
With PPC management services and consulting from BFO, you get immediate, measurable results and know exactly how much you’re spending, how many leads you have generated, and your cost per acquisition (CPA).
If you want to find out how BFO’s PPC Management services can help your business, get in touch with us here.
Display advertising provides you with an effective and multi-purpose paid media tool that can help drive interested parties to landing pages and increase a business’ conversion rate. Display advertising can also be coupled with search advertising and/or other paid media campaigns to increase your business’ exposure online and improve user awareness.
A lot of your prospects are active on social media channels such as LinkedIn, Facebook, and Twitter. Ensuring your business has a presence on these platforms can create further opportunities to drive traffic, leads and business to your site. Paid social advertising on these channels (and others) provides you with a direct line to your target audience. Our team can help to devise a comprehensive paid social strategy that will help get you noticed and generate interest in your business.
Leveraging artificial intelligence, programmatic advertising allows you to automate the process of buying and selling ad inventory in real time, making it easy for you to streamline your advertising campaigns. However, without the appropriate creative or data-driven strategy, your ads can come across as vague or uninteresting. Our team of international digital analysts can help to create compelling ads aligned with your business’ goals and messaging, helping your ads to resonate with your target audience.