Data can empower decision-making and bring you closer to your target audience but only if you have the right tools and processes in place to analyse and decipher it.
You might have some web analytics set up on your website to track visitor activity and engagement, but do you have a solution in place that allows you to understand how your marketing efforts and your website come together?
Without an end-to-end analytics setup, you only have a fraction of the picture - and to actually make decisions based on data, you need to be able to capture information at every stage of the buyer’s journey.
If you accept your website as the top of your business’ sales funnel and have an marketing analytics set up capable of monitoring every website visitor’s interaction, you will ultimately be able to understand how your efforts contribute to your business’ bottom line.
Analytics isn’t about collecting data, it’s about collecting the right data.
At BFO, we recognise that very often your website meets your prospects before you do - and having the right marketing analytics set up at that point will help you develop your strategy.
If you understand how your website visitors are arriving on your website and the content they view, you will be able to refine your marketing efforts, personalise your content, streamline the user experience and drive conversions.
Our marketing analytics services allow you to do just that. Leveraging the latest analytics tools, such as Google Analytics 360 Suite, and conducting site audits using proprietary technology, we can understand user behaviour on your website and easily assess your website’s performance.
These tools simplify and consolidate data capture, analysis and reporting across your website, providing a clear picture of user behaviour on your website from first contact to conversion. With these tools managing the more time-consuming aspects, we can spend more time evaluating the data to develop data-driven strategies to improve your marketing campaigns and optimise your lead generation.
We can also provide international support if you have multiple regional websites. With teams in London, Chicago and Singapore - we can provide around-the-clock marketing analytics services to help you get the most out of your international websites.
Turn data into actional insights
Turn data into actionable insights for your business and develop deeper relationships with your audience and customers. With the right analytics set up on your website - you have a clear view of how website visitors arrive on your website, the content they engage with, and how every action they take from visitor to customer.
Find out more about our marketing analytics services below or get in touch with one of our team today.