One of the best and most cost-effective ways for you to reach your prospects online is via paid per click (PPC) advertising.

PPC gives you a direct line to your prospects - you display your products and services above the organic search results on search engine results pages (SERPs) and only pay a fee when users actually click on your ad.

With PPC advertising, you know that when someone clicks on your product or service they are actively interested in what you have to sell - giving you a cost-effective way of generating qualified leads.

PPC advertising can also work well alongside your business’ organic search strategy, helping to deliver an additional stream of quality, targeted traffic.

Of course, to get the best results from PPC and turn it into an effective channel for your business, you need an intricate understanding of paid advertising, search engines, and consumer search behaviour.

GENERATE MORE LEADS WITH A DATA-DRIVEN PPC STRATEGY

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At BFO, we provide international PPC management services - and have helped a number of clients to build, manage and enhance PPC campaigns on both a local and global scale. Our team is comprised of PPC, search and digital marketing experts who understand the nature of their respective channels as well as which strategies deliver the best returns.

Our approach to PPC is data-driven because we appreciate that the paid media and search landscape is constantly changing. To deliver results, we analyse your website and marketing data to understand what your prospects engage with and then create compelling ad copy that searchers can’t help but click.

We go beyond just clicks and conversions and analyse the performance of your campaigns to identify the most profitable placements for ads across mobile, desktop, in video or in app. In addition to this, we provide consulting and support to help you get the most out of your existing PPC campaigns.

TRANSFORM YOUR PPC MARKETING

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Unlike other advertising methods, PPC leaves no room for guesswork. With the right segmentation, you can target your ideal audience and ensure your products and services are advertised when they are searching for similar products online, wherever, whenever.

It’s a truly flexible - and measurable - strategy that can deliver immediate business results. You campaigns can be as broad or granular as you like thanks to sophisticated segmentation and targeting built into advertising platforms such as Google AdWords.

With our PPC management services, you can take a data-driven approach to your PPC campaigns and start generating more qualified leads for your business. Over time, we can analyse your performance to identify the most effective advertisements and placements to further improve your campaigns, delivering measurable return on investment (ROI) and clear cost per acquisition (CPA).

If you want to find out more about our PPC management services and how they can help your business, get in touch with us here.

Paid Search


Start generating results for your business with paid search - a cost-effective advertising method when done right! Our PPC management services team applies experience, a proven strategy and sophisticated analytics to create PPC campaigns that deliver significant ROI.

Paid Social


LinkedIn, Twitter, Facebook - your prospects are active on social media channels now more so than ever and ensuring your business has a presence on these platforms can help lead generation activity. A small investment into paid social advertising provides you with a direct line to your audience and can help improve business opportunities. Our team can help to devise a comprehensive paid social strategy that will raise your business’ profile and lead generation activity.

Display


Display advertising provides you with an effective and multi-purpose paid media tool that can help drive interested parties to landing pages and increase your website’s conversion rate. Display advertising can also be coupled with search advertising and/or other paid media campaigns to increase your business’ exposure online and improve user awareness.

Programmatic


Leveraging artificial intelligence, programmatic advertising allows you to automate the process of buying and selling ad inventory in real time, making it easy for you to streamline your advertising campaigns. However, without the appropriate creative or data-driven strategy, your ads can come across as vague or uninteresting. Our team of international digital analysts can help to create compelling ads aligned with your business’ goals and messaging, helping your ads to resonate with your target audience.